Agriculture is one of the most hazardous industries in the United States, and, unfortunately, claims children among the highest in accident rates. It is crucial that those responsible for mass media messages take care to contribute positively to farm safety.
Safe farm practices must be conveyed not just with words, but with visual accuracy. Visual errors can actually negate the verbal message. These errors can not only cause costly remakes and irate letters to editors, they can telegraph subliminal messages to the public that were not meant to be sent. One wrong picture can undo a thousand words!
Using articles and stories emphasizing actual experiences of how safe work habits have averted tragedy is a tried-and-true attention-getter. But be careful what your pictures are saying while the words are being read or spoken.
The following guidelines give editors, illustrators, cinematographers, and photographers a list of positive safety steps to safeguard against communicating wrong subliminal messages. They are not meant to cover all the possibilities; therefore, the most important rule of all is "When in doubt, ASK!":farm safety consultants, Extension safety leaders, or appropriate state Extension specialists.DO....SHOW TRACTORS AND OTHER FARM EQUIPMENT BEING MAINTAINED AND OPERATED SAFELY
DO NOT....show individuals of any age riding in or on the backs of pick-up trucks, wagons, or tractors; stepping over a rotating shaft; leaning over a conveyer; hand-feeding materials into any machine with moving parts or blades; or using ladders in a haphazard manner.
DO....PORTRAY FARM WORKERS IN PROPER CLOTHING FOR THE JOB
Chemical concentrate handlers should wear hardhats, coveralls over regular clothing, chemical-resistant aprons, chemical-resistant gloves and boots, face shields or goggles, and respirators, if the chemical label so recommends.
When using diluted chemicals, protective clothing needs range from minimum exposure (granular applications and other routine pesticide activities), to maximum exposure (direct contact with drenching spray, mist blower, or handling highly toxic pesticides). Minimum exposure requires coveralls over regular clothing, chemical resistant gloves, and socks and shoes or boots. Maximum exposure requires chemical-resistant hoods or hats, goggles or face shields, respirators (if label requires, or if dust, fogs, or vapors will be generated), chemical-resistant protective suits worn over normal work clothes, and chemical resistant gloves and boots.
DO....BE ESPECIALLY CAREFUL WHEN USING CHILDREN IN PICTURES
DO NOT....place children in a risky situation for the sake of your story. Always isolate the babies from the adult animals during filming.
DO....PROJECT POSITIVE IMAGES, IN WORDS AND PICTURES
DO NOT....show children under 14 driving any motorized farm vehicle, or riding, climbing, standing, or playing on farm machinery. Remember: unusual responsibility may be admirable in advanced youngsters, but consider what is unsafe for the average child.
Contrasting bad images that illustrate what not to do is, of course, an effective means of making a positive point. If you use this method, be sure the "wrong way" message is clearly and frequently stated, followed immediately with a strong verbal or visual image of the right way.
Publication #: 0-860-527
This document is a Farm Safety Fact Sheet, United States Department of Agriculture Extension Service. Publication date: May 1990.
Bradley K. Rein, National Program Leader, Agri-Industry Systems/Farm Safety, United States Department of Agriculture, Washington, DC, 20250-2260.
Mention or display of a trademark, proprietary product, or firm in text or figures does not constitute an endorsement by the U.S. Department of Agriculture and does not imply approval to the exclusion of other products or firms.
Disclaimer and Reproduction Information: Information in NASD does not represent NIOSH policy. Information included in NASD appears by permission of the author and/or copyright holder. More