This
section of the notebook contains a variety of mass communication
messages. Each item has its own set of "Tips" for
using the materials. In addition, most items have a table
of contents that lists the materials contained within that
set of materials.
The mass
communication materials contained in this section of the notebook
occur in the order in which they are listed below. The last
item in the list is a set of guidelines for the design of
effective mass communication messages.
|
Mass
Communication Item Name
|
Abbreviation
|
Comment
|
| Public
Service Announcements |
PSAs |
100,
30-second PSAs for radio broadcast and for use in newsletters
and newspapers |
|
| |
|
|
| Mailing,
Billing, and Check Stuffers |
MBCS |
15
short graphic and text messages for use as envelope stuffers
or countertop handouts |
|
| |
|
|
| Posters
for Public Display |
PPD |
A
series of 24, 8.5 x 11 inch posters that present facts
about Kentucky tractor overturn deaths and their prevention |
|
| |
|
|
| How
to Get a ROPS and Seat Belt on Your Tractor |
HGR |
An
8-panel pocket flyer that explains how to get a ROPS for
a tractor. A few panels must be changed to list the names,
addresses, and telephone numbers of local farm equipment
dealers. |
|
| |
|
|
| News
Articles |
NEWS |
A
series of 21 news articles about tractor overturn injuries
and deaths and the effectiveness of ROPS in preventing
injuries during tractor overturns. |
|
| |
|
|
| How
to Develop Effective Mass Communication Messages |
DMCM |
14
practical message design principles are described in simple
language. These principles, derived from mass communication
effectiveness research, were used in the design of the
messages included in this notebook. |
|
Developed by the University of Kentucky KY CPHF ROPS Project
during 1996-00 with support from CDC/NIOSH Cooperative Agreements
U07/CCU408035-05-2 and 06-1 and U06/CCU412900-01, -02, and
-03 to the University of Kentucky, Southeast Center for Agricultural
Health and Injury Prevention.
Additional
authors and co-authors are listed on individual materials
included in this collection.
Disclaimer and Reproduction Information: Information in
NASD does not represent NIOSH policy. Information included in
NASD appears by permission of the author and/or copyright holder.
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